What is Search Engine Marketing[SEM] ?
SEM (Search Engine Marketing) is a form of online marketing focused on increasing a website’s visibility in search engine results pages (SERPs) through paid advertising. SEM involves the use of paid search ads, also known as paid search advertising or PPC (Pay-Per-Click) ads , to promote a website or business. While SEO (Search Engine Optimization) focuses on organic search rankings, SEM is primarily about leveraging paid strategies to achieve visibility quickly. Key Elements of SEM Paid Search Ads (PPC) In SEM, businesses bid on specific keywords that users are likely to search for. When users enter a relevant query, the search engine displays the paid ads alongside or above the organic search results. The advertiser only pays when a user clicks on their ad (hence “pay-per-click”), making it a highly measurable and performance-based marketing strategy. Keyword Research Just like SEO, keyword research is essential in SEM. Marketers need to identify rel...